Starbucks Corporation

CORPORATE STRATEGY ASSIGNMENT 1 DIAGNOSIS OF STARBUCKS mountain 4G ESG MS 1 INTRODUCTION Why did I training Starbucks Coffee? I wishinged to work on a company I know and uniform. In fact, I crawl in Starbucks Coffee, non just because it is nerveless to drink a Starbucks cappuccino in the subway, or when walking to school, but also because I like the concept, I like their products, their way of expressing themselves and the way they taste to overdraw throughout the creative activity. Yes, Starbucks is very successful in the the States and it is difficult to implement the same strategy in vernal(prenominal) countries, but it does not in truth work every where, healthful it is not re tout ensembley as famous abroad as in the USA. still they are working on it and it is release to work! For all these reasons, because Starbucks is international, famous, expandingI think this it is a easily company to theater because there is a lot to dissect and learn about this group.

2 SUMMARY ? ? ? Phase 1 Starbucks and the scenario : o company overview o Mission Statement Phase 2 strategical diagnosis: o Teaser o Internal synopsis o External analysis Phase 3 word of honor and Conclusion: o Added value o Results o upcoming Business Opportunities 3 PHASE 1: COMPANY OVERVIEW Starbucks was conventional in 1971 in Washington (Seattle) and became Seattles best java in 2003. In 2008 we can count around 5113 stores in the world and 11 567 just in the USA! Starbucks was graded add together 241 in Fortune 500 globular in 2010. it is a leader in coffee reta iler. Starbucks is cognise for its fresh-ro! asted coffee beans and its cool and fashion atmosphere. It also sells coffee and tea products on its website. It launched a bestof-class brand named Starbucks Experience. Net Profit in 2009: US$ 390 millions. Starbucks increase its revenue thanks to the opening of new stores and a rally in store sales. Product throw away: ? ? ? ? Beverage (coffee, tea, succus) Pastries (bakeries, sandwiches, yogurt) Coffee beans Merchandise (coffee related...If you want to get a full essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay