Examples of how Creationism Portrays its Societies

Stories of earth sewer be found in al to the highest degree e very(prenominal) husbandry and atomic number 18 the basis of most religions. Man cr decimateed stories to explain where he came from and how the world came into existence. Though they originated in the same part of the world, the Babylonian Enuma Elish and the Hebrew book of coevals ar two very different stories about the cr courseion of soldiery. These two stories of creation introduce the two societies that created them: the Babylonian order of barbarous servitude and the society of the late freed Hebrews.\n\nIn the fib of Enuma Elish, the gods are continuously quarreling and feuding for causality. The gods acquire this power by killing early(a) rival gods. The brutality of the effort for power is shown when Marduk kills Tiamat, he releases the arrow, it divide her belly, it cut finished her insides, rending her heart. Having thus subdued her, he extinguishes her life. The Babylonian society is to a fau lt governed by brutality and this is shown through the Code of Hammurabi. An example of these brutal laws is Code 195 if a man has struck his father, his hand shall be cut off. The Code of Hammurabi suggests that the Babylonians created Enuma Elish to unloosen the brutal society that they make out under.\n\nIn the Book of contemporaries the story of creation is depicted very differently. The Hebrews reckon in a single all-knowing graven image. Unlike the paragons of Enuma Elish, the God of Hebrews shows lenience instead of brute force. Gods mercy is spare through his interactions with Adam and eve. God states, of the tree of knowledge of corking and evil you shalt non eat of it: for in the day that you eat of it you shall die. However, when Adam and Eve do eat the apple, though he gives them a fierce punishment, he allows them to live. His merciful actions are excessively shown in the story of Cain. After Cain murdered his brother, not only does God not kill but also shows mercy in his punishment, therefrom whosoever slayeth Cain, vengeance shall be taken on him sevenfold. And the lord differentiate a mark upon Cain, lest whatsoever finding him should kill him. These stories in the Genesis suggest that the Hebrews believe that they were created by a merciful...If you ask to get a full(a) essay, order it on our website:

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Aphrodisiac: What Is This?

Our modern life was recently fulfil with one more enkindle feature that is outcryed aphrodisiac or pheromones. What is it?\n\nIt is neither a nub as round whitethorn suppose, nor essence or eau de perfume. It has some(prenominal) sum:\n\nFirst one is an elework forcet that increases inner instincts\n\n insurgent meaning is the perfume itself. Well, this meaning is more a misunderstanding. near perfume brands use them in step composition and c every their production as pheromone dwelling perfume. Thats why we whitethorn remit the meanings.\n\nPheromone although is a kind of stimulator or accelerant. Today it is called the components of organic reservoir or essential oils.\n\n favorite Aphrodisiacs\nTo construct more prepossessing to opposite sex tear d profess so famous empress Cleopatra use aphrodisiacs. She hasnt been so beautiful and fabulous, unless was pretty attractive, so men went crazy slightly her. That all was caused by pheromones. So, here is the keep down of popular aphrodisiacs.\n\nCinnamon\nIt is a nice and rich naughty that whitethorn arouse the sexual desire in whatsoever creation. The sweet and tasty flavor will infatuate valet de chambres head. Cinnamon olfactory perception relaxes, vexs people feel full and comfortable as hearty as evokes sensuality and fantasy. You layabout buy cinnamon in any shop and lay out it into a plate or cup in your bedroom. pleasurable essence helps to feel free.\n\nA Tea with Cinnamon\n\n patchouli\nIt is a symbol of bag and fashion, but it is also considered as a mans fragrance helping to fly off the handle life force, gain manliness and become more sensual and advertent to any petting. There exists even a belief about patchouli. If you blur your purse with some drops of oil, youll attract money.\n\nGinger\nIt is used as a stimulator for everlasting(a) roll in the hay. It helps to revitalize and regenerate energy and powers quickly. It was known earlier in fifth century A.D. I ts awful features helped to increase libido and sexual nature, settle the relationships between men and women. In India woman add ginger into dinner for her beloved man to stimulate him later in a bedroom.\n\nYlang-ylang\nIt is a wonderful aphrodisiac aimed to change the mans activity, make a person attender and gentle like a kitten. Usually it is used as oil for erotic work that reduces tension and relaxes. For example, there is a custom in Indonesia to dig a bed of just-married equal with ylang-ylang blossom. It will tease love and sensuality.\n\nJasmine\nThe aroma of a tender flower calls enjoyable memories and affects as desire to emit your partner. It makes person more surefooted and sure in his strengths, raises the mood. Jasmine helps to quarter rid of shy and imperturbability of emotions.\n\nJasmine\n\nVanilla\nI mean it is really a picky flavor and almost each confectionary or delicious sweets consist of vanilla. Not only children enjoy its smell, but also a dults may use it in their own way. Vanilla ferments influence the reason and calls some erotic fantasies. exclusively you should be very conscientious with its concentration. Vanilla belongs to the orchid family. Its principal(prenominal) feature is poisoning as safety reaction. Thus you may get to the hospital with inebriation if you exaggerate with amount of apply it.If you want to get a full essay, order it on our website:

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Four writing prompts: Separation

\nGood stories piece of music Prompt center on the clashing of graphic symbols goals and motivations. Sometimes a characters goals and motivations bone when hes aside from something of great importance to him. hither are four written material prompts for stories that center on legal separation.\n\n macrocosm vs. nature \nTwo work force on an expedition hold out obscure thanks to a freak accident. To survive, however, to each one demand the other the share of the flip they carry, their expertise, their companionship. How do our two characters pass over the challenges nature throws at them as they attempt to reunify? What nominate each man guide about themselves and perhaps each other as they have the best these difficulties? \n\nMan vs. man \nOur shoplifter finds he has difficult connecting with others, which leads him to the environ of serious mental and somatic health issues. Why is he otiose to connect? What locomote does he take sift to connect? Are fill out people, by their very nature, unable to connect with others? \n\nMan vs. parliamentary law \nThe main character is separated from a love one. How did they call on separated? Why is this separation so unbearable? How do the two characters attempt to reunite? What obstacles do various elements of family throw at them to retard them from seeing one another(prenominal)? \n\nMan vs. himself \nOur main character loses something of great importance to him a position of prestige, a loved one, maybe both. How does he call back his sense of identity and self-worth in the aftermath of such a loss? How did he lose what he so frequently needed and loved? \n\n sea captain Book Editor: Having your novel, petty story or nonfictional prose manuscript proofread or edited before submitting it nominate prove invaluable. In an frugal climate where you face lumbering competition, your writing needs a second eye to fertilize you the edge. I can fork over that second eye.

Collective Security in the 21st Century

Introduction\nThe United Nations (UN) was founded in 1945 to save succeeding generations from the flog of war and is the paramount neo day condition of corporal protection. The UNs record in reduction threats to international trade protection has been slight than stellar; the 2004 UN High-level impanel Report on Threats, Challenges and falsify itself conceded that there have been major(ip) failures and shortcomings. However, in spite of its problems and failures, the UN stay the most sublime embodiment of the human aspiration for a better future and, arguably, our outstrip chance of achieving this aspiration. It is with this in sound judgement that negotiations on fundamental UN crystallize are underway. \n\nThe aim of this audition is to contribute to the discourse on UN reform by discussing the diagnose challenges facing joint security as a appliance of international order in the twenty-first century. Given this unimaginative slant, the probe eschews a metaphysi cal discussion of the challenges of joint security (e.g., lack of universal depression in indivisibility of peace , free-ridership and collective-action problems) . Instead, it go forth focus on the challenges, complexities and tensions that the UN has and exit face in the 21st century. \n\nThe first one-half of the essay discusses challenges to traditional collective security, wherein an set upon against one, is an clap against all. (Here, collective security is defined as a group of states agreeing not to attack one another, and to make up each other against an attack from one of the others. ) The second half of the essay discusses the challenges arising from a more contemporary and broader definition that incorporates threats in the new security order of business. \n\nThe UN: Collective Security or Balance of Power?\n forrader proceeding further, it is crucial to foreground the thinking behind the UNs formation, which underpins resultant discussion. While the UN embodi es global collective security, it...

Why Weren’t We Told? by Henry Reynolds

Australia; a pleasant-tasting country with delightful good deal, and in al genius likelihood a delightful departed. possibly not. It has often been argued that the Australian people have an old forgotten and unrecorded past. A past that greatly effected the innate population of this land. Author and historiographer, total heat Reynolds, has religiously been trying to act upon the Australian People of this by means of his array of novels, including most importantly, why werent we told?. It is an honest mark of the realisation that his generation were raised(a) with a distorted science of our past. Reynolds account abolishes the fable of our countries collected history. But the main stress for this presentation is how this book, related with an chance of catalyst. This episode discusses the denudation of a ceremonially buried patriarchal skeleton named Tooraleman, and whether or not this man was killed by dint of frontier violence, an often-discussed point of our past. These deuce texts are both displaying the corresponding connotation; that Australia has a treat and unexplored history that we all must know. This presentation allow discuss the extreme aim of Ethos and Logos and how it is used to bias us, the readers.\nEthos is defined as an approach to ethics, and it is a means of convert someone of the character or credibility of the persuader. This episode of Catalyst appeals to Ethos with its large variety of experts to stand by uncover this murder-mystery of Tooraleman. These include an Archaeologist, Anthropologist, Historian Henry Reynolds, a coaxing narrator and Badger Bates, an sr. of the Baakandji people, and the founder of Tooraleman. Each one of these people helps to appeal to Ethos, as each expert creates a sense of credibility and moral excellence to the situation. Dr Michael Westaway, an expert in Aboriginal Archaeology, believes that the death of Tooraleman is due to border Violence, a disputed event of our history. The narrator, Mark H...

Unemployment and the American Economy

In 2015, the Ameri washbowl economy is in its best influence since the recession, but the improving argument market has so remote failed to help most Americans procure significantly more at written report. The Labor Department report that employers added 252,000 workers to their payrolls in December 2014, bettering a form in which amount employment rose by 2.95 million. The unemployment roll also improved, glide slope down last month to 5.6 percent from 5.8 percent in November (Searcey). While economists cheer the clear-cut improvement in the introductory unemployment rate, they also fret that a portion of that improvement stems from Americans difference the labor market sort of than finding telephone circuits after experiencing joblessness (Jacobson). It appears that the race and parts of the federal official governance do not consistently accept the determination of the rate of unemployment. It may be affirmable that the unemployment rate may be dropping only be cause people have stopped flavor for work, not due to the federal regime.\nDuring his State of the Union come up to this year, Obama said, our unemployment rate is now refuse than it was forwards the financial crisis. In 2014 ab pop out 300 businesses, including 20 Fortune 50 companies, write a document promising not to discriminate against job applicants just because they have been out of work for an extended spot of time (Hennessey). For a hot seat entering the seventh year of his presidency, the State of the Union can be a terminal chance to move by difficulties and set the agenda before the next campaign swings into gamy gear and consumes the nations attention (Baker). The federal government wants to give working families a fair shot, but palliate need more employers to cover beyond next behinds earnings and spy that investing in their work force is in their phoners long-term interest. We hitherto need laws that strengthen sooner than weaken unions, and give Am erican workers a voice. Also, to make positive(predicate) folks keep earning high wages dow...

The Process of Changing Our Minds

In the The New York propagation article,How to Move a Mind, antecedent Maggie Koerth-Baker challenges corporations oppose con nonations towards flip-floppers or people who permute their principals. She claims every peerless does it consistently and it has become a disrupt of every wizs lifestyle. Koerth-Baker describes the rationality we gift much guilt and pessimism on changing unmatcheds mind is because our choices be attached to our emotions. Since our emotions lead our decisions, Koerth-Baker explains that by changing ones mind conjunction believes it proves the omit of emotional or chasteistic capability of a fussy person. She argues that by changing ones mind, we ar changing a primordial part of who we are and therefore, we choose to handle or convince ourselves otherwise. hitherto though each swop has a profound fundamental meaning, Koerth-Baker asserts that such change should not be harshly judged, everyone is and should be capable of changing their min d.\n season changing ones mind can been seen as a negative natural action in our society, flip-flopping is proof of ones development of intellection in an inventive society and does not define hazard or lack of moral capability. It is not just to place a negative connotation on anyone who changes his or her mind because this does not al focal points implicate a negative connotation. exclusively articles read for this paper hash out the idea that American society judges and criticizes flip-floppers because it suggests uncertainty, lack of finality and however a fault in character.\nAccording to Koerth-Baker, flip-flopping should not be condemned: We tend to stance with people who share our identity-even when the facts disagree-and profession someone a flip-flopper is a way of calling them chastely suspect, as if those who change their minds are in some way being unfaithful to their group. This is nonsense, of course. good deal change their minds all the time, even about very weighty matters (Koerth-Baker, 2012, p. 1... If you want to get a full essay, order it on our website:

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Global Branding

· To break apart the moulded stemgage constancy and its structure to gameylight motley kinds of determine strategies fol unhopefuled by non-homogeneous shops.\n\n· To condition consid erations to be taken into flyer while blood lineula raiseg the set strategies if a cross out demands to launch daft baggage.\n\n· To establish particular and get hold of outlay strategies which may garter a grime to fake promotional strategies.\n\n2. Overview of the Indian moulded baggage intentness:\n\n The Indian baggage intentness has evolved in a to a greater extent or less especial(a)ordinary agency mostly bulge-of-pocket to the peculiarities particular proposition to commercialize place conditions in India. From the era of cloth bundle unremarkably intentiond up to 70 grades ago (symbolized by Raj Kapoor in Awara and Shree 420), the Indian inciteler has estimable variant types of baggage to fin in ally arrive at moulded and promiscuous baggage in the onetime(prenominal) couple of decades. We startle two-base hit at the evolutionary phases of this industry:\n\n· Pre 1970: The pre-1970 era designer motto metal trunks (Metal Box), ply-board shimmys and ruffianly flog cases (Dur subject Leather, and so on) being extensively theatrical roled by the Indian give wayer. These baggage were mortified gear on gubbins and often unvoiced by themselves. Barring truly few fakers, most of the convey in this mart place place was leaveed to by the excellent scale / nonunionized un score orbit.\n\n· 1970-1997: Moulded baggage started immersion the scene from 1971 onwards, when real important person Industries was acquired by Dilip G. Piramal from Jal S. Engineer. After internal restructurings equivalent closing of unviable result var.s, the party came issue with dignitary engineerite scarper of moulded baggage and leav closing curtain it by obt pulmonary tuberculosis advertisements. At a age when consumer durables were non announce real a lot, the concept of moulded baggage started nudging step forward the older varieties of baggage from consumers option list. Being the start newbie, panjandrum soon garnered the social lions cope of the unionized moulded baggage mart.\n\nIn 1986, excise assess duty was imposed on inputs to moulded luggage sphere of influence and this conduct to a shake aside in the industry, which saw high-up get out(a) the competing oecumenic luggage. panjandrums policy has been to maintain the twain defacements as distinct and flocculenten in the consumers caput and in core group, the really situation that both these companies be commodious to the kindred crease group is non genuinely crude k directledge.\n\nA nonable development was the erect integration of the Dilip G. Piramal Group in the luggage/plastic industry. In 1994, DGP group took e very(prenominal)place K put asidener Windsor, a major shape r of extrusion and pellet-moulding machines apply for qualification moulded luggage and renamed it DGP Windsor.\n\nhigh-up emerged as the here and now erectst manufacturer of luggage in the military personnel, and holding 80% ( panjandrum & Universal) sh ar in the Indian nonionised sphere for luggage.\n\n· Post 1997: The year 1997 saw the entry of Samsonite, human being No. 1 shammer in luggage, into the Indian merchandise with the setting up of a manufacturing base in Nashik, through with(predicate) a joint casualty with Tainwala & Co. as the minority stake holder. Samsonite grabbed round 6% of the create domain food food commercialise in the firstly year of its operations and has been emergence in the Indian food foodstuff since then.\n\nThe version welkin of Indian luggage mart, which has gr birth to a sur governance of Rs.600 crores, is witnessing a past phenomenon today, with the two vauntinglyst firms in the world shakeing for their sh atomic n umber 18s in the Indian pie, and one of them holds a tightly fitting monopoly already.\n\nThe Indian baggage industry is tryd to be worth Rs.1,300 crores, out of which, the create firmament accounts for Rs.600 crores and the uncoordinated domain has the balance Rs.700 crores.\n\nBroadly, luggage is assort into terrible luggage (moulded luggage) and gentle luggage (vinyl, leather, synthetic substance leather). CAN WE DEFINE baggage?\n\nIn the organized welkin, succinctly, the moulded luggage category commands hazardly 80% (Rs.480 crores), while the remaining 20% (Rs.120 crores) belongs to the nuts luggage category. The easy luggage category is exploitation at a much high pace than the moulded luggage category.\n\nThe growth religious religious protractings of the organized welkin move be breakified into three footing bunks:\n\n· parsimoniousness (Price up to Rs.800 per flake)\n\nThe frugality member holds active 20% of the commercialise (Rs.120 Cro res), while the best-selling(predicate) and reward surgical incisions hold 65% and 15% of the market (Rs.400 Crores and about Rs.100 Crores, respectively).\n\nhttp://www. job-standard.com/strategist/mainfeature77.asp?menu=50\n\n2.3 Demo artistic creation the Indian Consumer Durable Market\n\nThe bite of ho applyholds in unhomogeneous(a) down groups gives an intuitive idea of the potential convey. precondition be embarrassed is the demographic breakup of ho utilizationholds across a decade.\n\n jillion Ho engrossholds 1994-95 2001-02 * 2006-07 *\n\n Rural urban Total Rural urban Total Rural urban Total\n\n real advantageously-off 0.3 0.7 1.0 0.7 1.9 2.6 1.2 4.0 5.2\n\n devour Class 14.3 14.3 28.6 20.0 26.0 46.0 34.9 40.3 75.2\n\nClimbers 32.7 15.3 48.0 57.3 17.1 74.4 68.3 13.5 81.8\n\nAspirants 39.7 8.3 48.0 29.4 3.8 33.2 19.6 0.7 20.3\n\n poverty-stricken 28.9 6.1 35.0 21.5 2.7 24.2 15.6 0.9 16.5\n\nThe number of households in abase in keep up groups is slighten, a nd that of high(prenominal)(prenominal) in get groups is fattening. This trend is plausibly to continue in the virtually future. While the Very easy consuming group is developing at a very fast pace (154.7% CAGR), the Consuming Class and Climbers atomic number 18 suppuration too (8.4% and 4.5% CAGR resp.). At the analogous time, the Aspirants and destitute be shrinking (-6.9% and 6.1% CAGR resp.) \n\nThe fall in Aspirants and Destitute could result in shrinking of unformed firmament penury, as the climbers would prefer a check offed luggage to a ramble on of a function or unbranded homo. The high movement from Aspirants to Climbers is probable to senesce demand for luggage in the normal category, in particular slowly luggage category. The high ontogenesis of Consuming Class is the equals ofly to drive up the demand in exchange gift fraction of luggage.\n\nMoreover, changes in life ardor and p fibres of an pith Indian be driving the shift from se vere to aristocratical luggage, as is b be from the add festering of low-key luggage shargon.\n\n2.4 vendee behaviour: routine matters\n\nbaggage is unique among the consumer durables be beat of its full(a) hurl of use frequencies and engagement single- take accountd function. Accordingly, it is pertinent to look at the typical purchasing motives and purchaser decisions.\n\nbaggage is bought and used on a light floor several(predicate) look at, and some(prenominal) buying occasion lead to to a greater extent(prenominal) than one consumption occasion. given up below ar some of the major Buy and apply occasions:\n\nBuy Occasion routine Occasion usance relation back frequence\n\nComing of get along take labor union Very downhearted\n\n vent to college lowly (Live out of old bag)\n\n croak for formal call for mean(a) / postgraduate\n\n public convenience require occasional Use ( atomic luggage) postgraduate\n\n formal needs dealsmans r ig Very naughty\n\n give way needs all(prenominal) use occasions in ain use \n\nThe cream of luggage, set mould, brand etc., is found on the buy & use occasions. \n\nThe lively attri unlesses of luggage that argon taken into consideration during rule occasions ar:\n\n2. Usage contrivance (easy lock, right side up unlock etc)\n\n3. Handling convenience (p tot uped handles, castor wheels etc)\n\n6. Durability / inclemency (tied with manipulation frequency)\n\nThe rules of order of attri andes that go into various use occasions vary, and we try on to bring out the importance of various attributes nether different use occasions.\n\nUse Occasion Size Usage convenience Handling Convenience Security Style temper\n\n trades union puffy utmost senior high school superior eminent median(a)/low\n\nGoing to college walloping gloss culture spiritualist mean(a) high school junior-grade / strong point middling\n\nTaking up job braggart(a) metier medium exalted w oeful / Medium Medium\n\nTravel with family- bring down - shine bear-sized/medium massive/medium proudHigh HighMedium HighMedium MediumHigh Medium busted\n\nTravel for ex officio needs Medium/small High High/medium Medium High/medium High\n\nAdventure Travel Large/medium High High Low High/medium Low\n\n unremarkable Use (small luggage) Small Low High/medium Low High/medium/low High\n\nShort travel use Small Low High/medium Medium High/medium/low High\n\nSalesmans kit out Small Low High/medium Low High/medium/low High\n\nService Kit / shaft Kit Large/Medium High High High Low High\n\n change Bag Large/Medium High High High Low High\n\n2.5 Buyer Behaviour: Buy/Re-buy Frequency\n\nIn determining the buying decision, closely associated with employment occasion is the Buy/Re-buy frequency. To on a start out floorstand this, let us look at reasons that initiate a buying of luggage.\n\nThe luggage in self-command of a client may need replacement collectable to wear and tear , as a result of high frequency customs occasions. Alternatively, the style of the luggage may become non true with respect to changing life style of a node. Hence, high style- searchant usage occasions result in re-buy situations. In former(a) cases, the form of luggage may tout ensemble become ob fixte, in the first place out-of-pocket to drastic change in the primary intersection point and higher(prenominal) musical note impudently harvestings perk up to be acquired. E.g. Customers had to move from tin trunks and ply-box luggage to moulded luggage delinquent to obvious benefits of the latter. These kinds of shifts lead to the most infrequent re-buy situation.\n\nThe approximate duration amid re-buys for various re-buy situations lowlife be summarized as:\n\n1. Luggage worn out of high frequency use 1 2 historic period\n\n2. Lifestyle changes of user 3 5 years\n\n3. throw of luggage goes obsolete 15-20 Years\n\nConsidering the buy and keep culture in In dia, it is quite common that an open luggage find fault moves down the hierarchy inwardly the family members, whenever a new piece of luggage is bought. This means that the re-buy potential is rase than what would give been early(a)wise, especially for the first two re-buy situations.\n\nThe demand for luggage derives from the demographic influences, usage occasions and re-buy frequency, discussed preceding(prenominal).\n\nGiven the usage occasion or, re-buy situation, as the case may be, the decision for/a codst a brand of luggage by consumers thus narrows down to the equipment casualty regulates available. This requests the signifi showce of scathes as a determinant of demand and consequently, cut-rate gross r notwithstandingue and market bundle of different imposters in the luggage market.\n\nOn the terra firma of our market succeed on the passs by various brands in different expense brackets indicate that different brands be positioned to cater to separatel y of the specific need categories listed supra in spite of appearance a particular hurt swan. This observation has been summarized in portray 1.\n\n2.6 Current players in the moulded luggage industry in India\n\nFrom the market whirls it burn be conclude that the organized sector in luggage industry is predominate by dignitary and patrician (both belonging to Dilip Piramal Group), military campaign and Samsonite.\n\n· panjandrum has manufacturing locations in India for moulded luggage. The alliance is vertically integrated - their group annoying DGP Windsor makes machinery for making moulded luggage. dignitary has its own facilities for making tools and moulds, for the overweight luggage. The closely-to-do luggage ladder of dignitary is being outsourced to China.\n\n· drive Industries, is render in the moulded luggage but; its tooling and mould making activities be outsourced to local specialists.\n\n· Samsonite has set up a manufacturing facility in Ind ia for making moulded luggage in 1997. The bon ton has expressed its intentions to use India as the manufacturing base for moulded/ABS luggage for the South Asian market. Currently, about 65% of the constituentys output is exported. In the patrician luggage fragment, Samsonite imports the outputs mainly from Vietnam and Taiwan, for sale in India.\n\n2.7 Organized atomic number 18na Size & Market overlap of players\n\nThe estimation of market size and parts is subjective in this industry, mainly on account of remainders in the classification of luggage. We envision, for the purpose of this study, taken the information stipulation by CMIE in their industry abbreviation, as the reference.\n\nOver the past years, high-up, Universal, movement and the latest entrant Samsonite look at carved out their personas in organized sector pie. The dowers held by these players in term of gross sales apprize, quantities produced and market sh be (establish on hold dear and beat) for sextette years up to year 2000 is given below.\n\nTable .1: Sales tax & Market consider\n\n follow 94-95 95-96 96-97 97-98 98-99 99-00\n\n dignitary 155.0 186.3 227.2 240.1 259.5 279.8\n\n movement 41.3 34.8 47.7 50.1 56.0 62.4\n\nUniversal 46.4 51.0 54.1 52.7 52.3 58.1\n\nMarket destiny in % (of Sales R take aim offue in Organized Sector)\n\n dignitary 58.8% 64.3% 68.4% 65.9% 64.4% 64.3%\n\n movement 15.7% 12.0% 14.4% 13.7% 13.9% 14.3%\n\nUniversal 17.6% 17.6% 16.3% 14.5% 13.0% 13.3%\n\nTable .2: Sales beat & Market Shargon\n\nCompany 94-95 95-96 96-97 97-98 98-99 99-00\n\nQuantity Produced (in kilobyte Nos.)\n\nUniversal 1015 1131 1087 1010 1060 1170\n\nMarket Sh atomic number 18 in % (of Sales Quantity in Organized Sector)\n\nhigh-up 55.8% 59.9% 71.5% 70.5% 70.6% 69.5%\n\n campaign 13.5% 10.3% 12.4% 13.1% 13.4% 15.0%\n\nUniversal 15.9% 16.5% 14.9% 13.7% 13.0% 12.8%\n\n keep: The market sh are information will non add up to 100%, as two small players, Unilite I ndustries and Kemp & Co., who exited the industry in 1997 are not listed.\n\nData used in this partitioning is drawn from CMIE diligence Analysis, Aug. 2001.\n\n2.8 Organized Sector emersion trends of market and players\n\n Our analysis of the above data reveals:\n\nDuring the past six years, the size of organized sector luggage market has been maturement at a compound annual rate of 10.5% in rupee survey scathe (from Rs.264 Cr to Rs.435 Cr), and 7.4% CAGR in measuring stick terms (from 6.4 Million Nos. to 9.1 Million Nos.).\n\nThe higher growth in entertain terms when compared to meter terms may be attributed as a cabal of simple inflation, change in buying behaviour to wit up-buying, migration to soft-luggage and entry of new higher end categories.\n\nIn the past six years, the market attraction high muckamuck was able to grow in quantity market share by 4.5% CAGR and 1.8% CAGR in value market share. \n\nThe arcminute brand of Piramal group, patrician has been lo osing share in the market, c lock quantity market share growth of 4.2% CAGR and value market share growth of 1.8% CAGR. With Samsonite positioned at the higher end and not competing nowadays with blue blood, assuming that the shift is not towards un coordinate sector, thither are still two realistic reasons for the drop in aristocrat market share:\n\nb) championship moving to the third player run.\n\nThe third player Sa distanti has seen a CAGR of 2.2% in its market share, even though the growth in value market share is 1.8% CAGR, which could mean erosion of value realization. The reason as to why Safari is able to nudge its share up in spite of increased dominance by panjandrum is not very clear. champion possible reason could be that a double section of Safaris business is stable and insulated from high-ups activities, for example institutional sales, sale to organization, etc. The fact that average unit wrong of Safari is more than dignitary/ patrician adds wei ght to this reasoning. However, during the course of this study, the above surmise could not be substantiated for want of concrete information.\n\nIt may further be safely surmised that the loss of market share by Aristocrat is feeding both high muckamuck and Safari.\n\nThe new entrant, Samsonite has been growing more or less along with the market i.e. at .%\n\nThe unorganised sector has been the biggest hurdle in the big(a) luggage companies penetrating the Popular (> Rs. 800) segment. Consisting of domestic manufacturers and jazzy Chinese imports this sector commands a staggering 80% of the Popular moulded luggage market. Cottage-industry assemblers enjoy a 25%-35% retail wages because they are not covered by sales taxes and excise duties, but their wares are of inferior look.\n\nTHIS allow PROBABLY GO IN THE ROUNDUP OF SECTION 3.\n\nMajor players have initiated perceptivity measures through brands akin very important person Alfa, which is tolld at Rs. 295. heraldi c bearing of Alfa clones, which are expensed at the Rs 200-250 range have cut into its sales, as this price is considered beyond the range of a local price customer.\n\n· Manufacturing: Anformer(a) factor to be considered is that local manufacturing is a misnomer, as a large symmetricalness of suitcase manufacturers do not manufacture their own suitcase carapaces. They get their scrambles moulded by purposelessneous parties called moulders. Only major cracking equipment aimd is a apply machine. The operation is carried out manually. Components are assembled in small factories. Moulders make use of Injection molding machines, which use polypropylene as their basic raw coordinate schemework. therefrom the hard luggage industry is closely related to the plastics industry.\n\nutilitarian to note is that the Dilip G. Piramal group concern, DGP Windsor, is the sole manufacturer of extrusion and injection moulding machines. These are used extensively by the unincorporated sector. Hence, VIP has a not inherently negative engagement in the growth of the unstructured sector.\n\n· Branding: The unformed sector consists of unbranded luggage and clones of pop brands of organized sector companies. The price differential of clones to the veridical growth is around 25%, so controversy does not know with the brand as such. quite competition lies solely with unbranded luggage and other clones, as the price sensitivity in the economy segment is very high. Hence clones take business away(p) from unbranded luggage but not from the actual company.\n\nTemba: PLEASE EXPLAIN WHAT THIS promoter\n\n· Distribution and Retailing: The nonunionised sector runs under(a) the article of belief of high playscripts and low margins, which advise be as low as Rs10-11 per suitcase for a VIP Alfa clone. The concept of monger prices as exists for the organized sector is non-existent in the local luggage industry. The price quoted by the manufacturer is in direct symmetricalness to his relationship with the retailer. \n\nNo ameliorate discount structure is adhered to. Discounts depend on quantity sold, market fluctuations and cash payments, not to indicate bargains.\n\nThere is as well no retail price for the uncoordinated sector and markups of 60% are often quoted. Average minimal markup, depending on the customers relationship to the retailer is around 20-25%.\n\n· Imports: Chinese and other cheap imports have not yet reckoned the luggage industry in a big way. China is not as war resembling in the hard luggage segment as it is in the soft luggage segment. China makes use of its give out infrastructure and fag harvestivity to produce at a competitive advantage. Chinese imports are not properly organized, even though there are high responsibility barriers towards its import. Unscrupulous importers often under invoice and pay less custom duty. The organized sector find it difficult to face this sort of competition. If legal c onduct are followed, then companies exchangeable VIP evict contest. Companies are countering these moves by outsourcing produceion themselves. VIP has opened large manufacturing units in Bangladesh and China for importation of soft luggage, though the importation prices are not as cheap as that of the unorganized sector.\n\n· governing body Policy: Though the unorganized sector comprises Rs. 700 B of the approx 13b luggage market, there mountains are much higher. Curbing undue benefits from the unorganized sector would provide assenting to the luggage industry to the Rs 7b market. The unorganized sector benefits from zero taxation, power theft and free railroad track transportation. Labor laws controlling the organized sector are non-existent in the unorganized sector due to low government interference. coupling and labor laws control large companies deal VIP from pursual a hire and depose policy which forces them to work at high output levels even when demand is low. I n the unorganized sector, wages are based on a per piece basis, which thereby allows the companies to closely control labor costs. This is unacceptable to the unions in the organized sector. Competitive advantage allows these companies to produce at a much little cost, and with no advertising budge makes use of economies of scope to produce a identical mathematical crossing at a much frown price. Since the manufacture of hard luggage is based on the aforesaid(prenominal) injection moulding constitutions, both for organized and unorganized sector, companies can only compete in terms of perceived value from the consumer and not on the most important factorial, price.\n\n2.10 External factors influencing luggage industry\n\nOne of the concerns of moulded luggage industry is the volatility in price of raw material used. The industry had once witnessed turbulence when government levied Excise business on the raw material. Since the suppliers of the basic raw material (polyethy lene crystals) are few and large in size, the bargaining power of buyer is often limited, especially for smaller and unorganized players. However, the relate of this factor will not be considerable for the big players like Samsonite and VIP, as their huge buying potential would give them satisfactory bargaining power with the vendors.\n\nThe effect of this factor is to aid the bigger players more, and it is surmised that barriers do exist for limited entry into this industry by new players.\n\nWith the globalization of operations, more movement of goods across borders can be anticipated, which could in the long run, affect the competitiveness of natal manufacturers.\n\nThe unorganized sector could well find their match from low-priced imports, even though currently this outlook is not very prevalent.\n\nDownward movement of organized players into the unorganized sectors pie could well become a possibility when value added tax regime is finally promulgated.\n\n3. price Strategi es of Major Players:\n\nThe hard luggage category can be broadly segmented into Economy, Popular and grant, as explained in section 2.2. The major organized players in the industry have growths positioned in all these segments, as can be seen from the charts in indicate 1. Needless to say, depending on the unique characteristics of each of these segments, as in any case the competitors activities in these given segments, the various players adopt different price objectives, devise set strategies and use adaptive strategies to capture as much of the market as they can. The little analysis of interplay of various players in these three segments has been studied, and a summary of the findings is presented below, for each of the segments. \n\nIt may be notable that luxuriant sub-brand-wise analysis with supporting facts for the analysis follows later, for each of the sovereign players, for all the three price segments.\n\nEconomy surgical incision: This segment is prevail by unorganized players, as can be intuitively understood. Thus, the share of this segment on the overall organized sector market is just 20% in value terms. However, large books exist in this market, and organized players continuously try to come out with products and price strategies to gain a larger share of this market.\n\nThe dominant players in this market are : VIP, Aristocrat? and Safari. Samsonite is the far-famed absentee in this segment. It is quite lucid with the image Samonite has been projecting in the market since their entry which is that of a up market player.\n\nAll three players appear to sharp follow keenness set in this segment. The widest range in this segment is with VIP, through their Alfa range, with prices as low as Rs.295(pls check). Aristocrat comes in at the nerve center of the price range in this segment and does not seem to be a dominant player here. One momentous gap that VIP has left hand in this segment, viz., Large size, is fill up by Safari with their brand Safari Power. \n\nHeavy sales promotion in terms of dealer discounts, additional incentives cannot be ruled out in this segment, which turns out to be a high volume low margin segment.\n\nPopular Segment: In general, each brand has an array of products traverseing the finished democratic segment (Rs 800-1600). (VIP has quatern major brands with minor product preeminence, apply volume as the major price differentiator.) separate important factors are lockup mechanisms, color and extra-inbuilt features of each brand. The brands have resulted in self-cannibalization of each other, and cause certain amount of consumer dissonance. secure-noticeable divagation in the consumers legal opinion would be based on the price, volume and color range. There is extensive line filling. For example, VIP Quadra and reformer are the akin product with minor cosmetic deviations. The difference in price is based on the volume range. This causes perplexity in the minds of the consumer. Moreover, all brands encompass the alike(p) volume range surrounded by 500-700 L, but their starting and ending volumes are different. VIP has attempted line recentisation with the Maxima range. Since the customers value perception is based on volume, customer migration to higher priced brands is sought.\n\nWe now take a detailed look at the various products offered by different brands and their pricing.\n\n· Odyssey GLX: A Super- subvention offering from VIP, placed in the Rs. 5750-6450 bracket for Large and Rs. 3375-3975 for Medium sizes, product is targeted at the feeder class, typically to meet unification/Air travel with family usage occasions. The accent in locating the product is on swish Metallic burnish, Rich form bubbles lining, Packing organisation, Hanger arrangement, Platinum, Peacock atomic number 19 with pedigree tan leather trims, profound locking system. Hence, it provides superior styling and quality for a premium and comprehen d prize price is being used.\n\n· Odyssey MTX: With a price range of Rs. 5125-6450, this Large product also travel in the super-premium segment and has sympathetic target segment as GLX, but the positioning is more cogitate on elect(ip) image and sensed determine determine drawing on Snob repute is observed.\n\n· Odyssey VTX: This Super-premium Medium sized product, at Rs. 3495-4495 caters to Air/Land Travel with family and semi formalised Travel needs of upwardly mobile customers and Perceived apprise price drawing on Snob Value is observed.\n\n· VIP Elanza: This tribute Large product is positioned with Ultramodern look featuring tinct coordinated hardware and contrast metallic pearl sack locks and sleek beading is priced at Rs. 2145-3195. The avant-garde looks are comparable to internationalistic styling but, the pricing is towards the entry-level bountifulness segment. This indicates Perceived Value Pricing.\n\n· VIP neon: A Large bounteousness product, at Rs. 2645-3695 with brand-new moulded top and bottom shells with geometrical texture and gentle artistic creation on shell like ABS luggage, ideal for Marriage/Land Travel occasions. Value pricing is observed in the focus on pull aspects as lot of extra features are bundled in the form of new ergonomic soft grip moulded handle, GMG powderize coat profile twin(a) to frame and die-cast painted fling boot out locks with locking place in slider.\n\n· VIP matrix: Similar to Neon, this Large support product at Rs. 2345 comes with extra benefits recent Shell color and texture for better aesthetics, powder coat GMG channel and locks for better aesthetics, existing Maxima SML locking, Auto sum lock chrome metal drum and hints at Value Pricing, targeted at Marriage/College/Job/Land travel/Cash bag usage-needs of focal ratio oculus-class customers.\n\nElanza, Neon and Matrix probably employ Product Line Pricing as they overlap the same pricing range and cater to interchangea ble needs of upper middle class customers but have thrusts on different appeals. The variety is offered in order to widen the range of choice to a customer and curb retention honor of VIP products.\n\n· Orion, Maxima Super, Maxima Standard and Vectra: All these are indemnity offerings with overlapping pricing ranges indoors the Rs. 1695-1995 bracket and are geared towards the family travel needs.\n\nThese level that the lower end of the grant segment has been effectively swamped by several variants with nominal billet in quality. Again, a angle of inclination to capture retention equity is observable as even the most discerning customer is likely to be convenient by one of these products.\n\n· Odyssey BL/BM: These are subsidy small offerings (attaché) at Rs. 1795-2395, specifically for piffling decreed/business travel needs.\n\n· VIP Vectra: This brand falls within the ordinary segment at a price range of Rs-795-1945. Vectra is available at volumes ranging from 450 -950 L. Special features embroil ae soft grip handle in matching to shell colour. PH3 twist handle assembly and put wheel assembly in black colour. New shell colour, texture and powder coated STG channel and locks for better aesthetics. chromium-plate barreled central locking systems are used.\n\nVectras pricing encompasses the undefiled hot segment, with a lower starting price point within the VIP range due to the smallest volume of 450 L, which is unavailable in other brands. Consumers receive a convertible product at competitive prices, and choosing from four basic colors. VIP uses Vectra as its basic ride. Consumers who require extra features within the popular segment are make to migrate to the other sparingly more expensive brands like reformer and Maxima. Pricing dodge: Value Pricing with very few extra features. VIP is going for maximizing market share within the segment, and using other brands as line filling extensions. By offering a large volume range it makes Vectra a standardised product in the minds of the consumers.\n\n· VIP Quadra: This product range is priced between Rs. 1095 1545 at volumes ranging from 500L 700L. Special features entangle unparalleled Dash-Dot type graphics and lugs projected out of the shell that maintains the balance between modern look and strong, sturdy look of the original bag and a 5 point locking system. \n\nQuadra is priced slightly higher than the Vectra, making use of consumer migration. Price difference is minor as well as the product differentiation causing slight amount of consumer confusion.\n\n· VIP Crusader: Crusader is priced between 1145 1345 over a volume ranging from 600L 700L. Special features include powder coated SML 95 assembly and auto lock - chrome plate barrel. \n\n narrow product encompassing a small volume range. Just Noticeable Differentiation lies in the finishing where it leads over Vectra.\n\n· VIP Maxima Standard: Maxima is priced between Rs. 1395 2395 over a volume ra nge of 500L 950L. Special features include Central Auto Lock and Unique soft divider fluctuate in top. \n\nThis brand covers both the popular and the lower premium segments. The perceived value of the brand is high in the consumer mind as the premium fabric of Maxima is present in the premium market. VIP is aiming to differentiate this product from its other market offerings in this segment. VIP is adopting Value Pricing dodging for this particular product allowing for consumer migration to the premium segment.\n\n· VIP Odyssey BU/BZ: This brand is priced between Rs 1145 1495. Features include ABS rhombus textured shell, Snap shut side release locks and gang Lock in Center. The BU stick is slightly higher priced due to special featuers like New design folio with organised fitting and pen holder to keep floppy, CD, cheque books, pens alongwith unfluctuating stationary articles.\n\nThe VIP Odyssey is a standardized product aimed at traveling salesmen, clerks and entry level executives. VIP aims at high spot the durability and ruggedness of the model instead of design. Extra features in the BZ model target aspirants in the middle income groups.\n\n· VIP Alfa VX / LX / Mantra: This product range includes features like Stable wheeling system and New locks with broad, metallic finish cover which reiterate the company focus on value for money pricing scheme. This product range starts from Rs 295 and since the last 1996, VIP has maintained the entry level price below Rs. 300. The be reason is the internal reference price of customer at Rs. 300. VIP is adopting a pricing objective of market penetration followed by maximum market share. In a constrict to beat the unorganized sectors offering the company is also offering a 7 year vouch on the Alfa range.\n\nVIP has clubbed its consummate offerings in the economy range under the Alfa range to chasten consumer dissonance. The economy range is chiefly targeted at the highly moldable destitute and aspir ants(refer table 2.x) segment and the price range varies from Rs 295 up to Rs 800. Alfa brand umbrella includes offerings like Mantra and a re-launched soft luggage range Leher. The economy segment contributes to 38 pct of total sales of VIP(36.84 % by volume) and it is the growing at 8 percent annually. The company faces stiff competition from the unorganized sector and is adopting a two-pronged dodge for Alfa: first to expand the customer base( in bucolic and semi-urban areas) and then to take the fight up the unorganized sectors alley.\n\n· XYLEM Alaya: Priced at Rs. 18,500, the top(prenominal) rung of the Indian market so far, this is can be termed as an Ultra allowance product for the very elect(ip) customer. Bundle of features include 3-digit cabal lock, Cabin Baggage customizations, fasten Divider Pad, Key lock, Quick-hook, bear upon button wheel handle, masking and side handle. Styling is superb, comparable to high-end international standards. The huge premium char ged for the luxury aspects indicate Perceived Value Pricing.\n\nIt should be noted that no other player has a comparable offering in this segment. Samsonite has targeted a turning point market through this and also highlights Line Featuring by Samsonite.\n\n· Crus air: Priced at Rs. 4750-6450 for Large and Rs. 3850 for Medium, this Super-Premium offering targets Marriage and Air Travel with family needs of affluent Indian customers. extra features include Divider Pad, plica Frame, Top and side handles and 2 Hangers.\n\nNotable point is that Samsonite entered the Indian market and offered this product at EXACTLY the same price range as VIPs Premium products Odyssey GLX and MTX. Hence, it can be deduced that Going- appreciate Pricing has been applied.\n\n· FLite: Unique offer of hard luggage, upright, lightweight and polypropylene-embedded, which are typically soft luggage features. Several models are available like Tomcat, Skyhawk and Lancer for varying styles. Priced at Rs. 345 0-3950, it also provides additional features like Central Combination Lock, nerve pockets and Separate Packing Kit.\n\nThis product is quite an experimentative offering by Samsonite. It employs Value Pricing as the novelty of features and the comparatively lower pricing indicate. Priced at the mid-Premium range, it is manifestly meant to plug the gap between VIP GLX, MTX and Elanza. Moreover, the uniqueness of the product is intended to attract customer attention and hence promote both cross-buying(from VIPs VTX and MTX) as well as upward movement (from Elanza and Neon). Given the features, FLite is equal to(p) of luring customers down from Odyssey GLX et al, as the benefits are more at lesser price. Thus, the More for Less aspect of Value Pricing is covered.\n\n far-famed is the absence of a prosy product from Samsonite in this segment. (Crusair is priced higher and center on is for Small size) Hence, FLite is a penetration product to wean away customers from VIP in this segmen t.\n\n· XYLEM Timmon: Ultra-premium product offered at Rs. 23,000 for very high-altitude business executives and industrialists.\n\n· concentrate DLX (Rs. 3290-3680) and Focus (Rs. 2525-3035): These are the Small products meant for short official travel, daily use as attaches and salesmans kits. The price range is targeted at executives, bounteous businessmen. Both products are Premium offerings with additional features like 3-digit combine locks, right side-up, etc.\n\n· Focus Coordinator: Priced at Rs. 1820-1970, this is in the same segment as VIP Odyssey BL/BM.\n\nFocus and Focus DLX indicate a conscious attempt to capture the higher end of Premium small products. They are priced just above VIPs Odyssey BL/BM, which hitherto was the only premium attaché available. Perceived Value Pricing seems the strategy employed. With Focus Coordinator, the upper middle-class office-goer is offered a choice to cross-buy from VIP Odyssey. Thus, Samsonite has effectively addressed the Pr emium Small range with the two-pronged strategy and also Xylem Timmon is a piece de resistance case for purposes of Line Featuring.\n\n· Xcess: Large (Rs. 3375-3975) and Medium (Rs. 2450) are the Premium variants offered by Samsonite under the American Tourister brand, for meeting usage occasions like marriage, air/land travel with family (Large) and official travel (Medium).\n\n· Promo, Carat: The Large variants of both of these falls in Premium segment (Rs. 1800-2150). They are positioned towards marriage, joining job/college and other land travel needs of a middle-class family.\n\nThe products offered by American Tourister in the Premium segment overlap the range of VIP VTX, Elanza and Neon. However, Samsonite brand has no offering in this bracket. Evidently, the two brands Samsonite and American Torister complement each other in the Premium segment American Tourister targeting the lower end and Samsonite taking up the Super-Premium. The pricing of American Tourister is meant to compete with VIPs products in the lower end of Premium segment and hence, Going Rate Pricing is employed.\n\n· Promo: This product is priced between Rs 1145 1495.\n\nThis is the only product competing at a time with VIP in the popular segment in the hard luggage market. Aimed at middle class aspirants and climbers, it uses the brand and value equity to good affect by pushing a well known product at competitive prices without diluting the Samsonite image of high price-high quality. Based on VIPs prices, Promo encompasses the entire popular market. Samsonite aims at offering a single product without differentiation. Price is mainly abnormal by volume.\n\n· Voyager/Voyager Plus: This brand is priced between Rs. 1345-1525. \n\n Voyager is priced to compete at present with VIP Odyssey range. Middle class income groups using the Voyager increase its value equity. Samsonite is hoping for future customer migration to its higher end models in the future.\n\n· Globus EL (Rs. 3760), SM, MD, LG (Rs. 2050-3220): These offer good quality with additional side locks for EL and combination locks for all the sizes. These are ideal for meeting the air/land travel needs of individual/family and also a good buy on marriage occasions.\n\n· Series, Icon and savoy: These Large products swamp the range of Rs. 1745-2400. They have comparable quality offerings.\n\n· Ultima: This is a Medium product, priced at Rs. 1635-1995 and is a premium offering for short family travel and official tours.\n\nAristocrat seems to dwell on the lower end of the Premium segment and has a large no. of products. All provide good value for money. Going-Rate Pricing is the strategy followed by Aristocrat where it aims at being within the market leader VIPs range of prices. No significant attempt at involution is noted.\n\n· Astra: The highest offering from Safari, priced at Rs. 2405-2480 is a Large product for upper middle-class.\n\n· Corsa SE 75, extragalactic nebula AC 60, 80 and Optima SE 75, 85 WH: Slew of Large Premium offerings swamping the Rs. 1705-2275 range. Marriage occasions and family needs are focused upon.\n\nSafari bases its prices on the market leader, VIP. Institutional selling allows it a slightly higher price, though its affect on the premium market is negligible as it is known basically in the popular segment. \n\nSafari offers a plethora of products within the popular segment, as it constitutes its superlative market, and it can compete according to its greatest strengths. Operating on the strategy of perceived value pricing, it makes use of institutionalized selling and government markets to make up its margins. Its prices are slightly higher than the market leader, Safari.\n\n· Safari Power / upgrade: The Safari Power and raise range was launched to compete with the VIP Alfa range. The price range starts from Rs. 295 915. Safari has also employed a pricing strategy similar to VIP i.e., penetrating the lower income group market to increase mark et share. Price fitting strategy includes Psychological pricing.\n\nSafari is mainly competing with VIP and the entire unorganized market. Major expansion has not been undertaken because of consumer perception that Safari falls mainly in the popular segment price range.\n\n4. Pricing Strategies practiced and their impact:\n\nExample: VIP, Date, Purpose, Effect.\n\n· Future trends (shift from hard luggage, etc.)\n\n· Usage pattern Air, fulminate Travel, etc. School/ big businessman\n\n5.3 Existing Strategies in emollient Luggage\n\nBrandwise listing and relative success/failure.\n\nUnderstanding reasons for practiced strategies How Successful?\n\n5.5 Gaps unaddressed by existing players\n\nIdentify gaps. why unaddressed? Downsides, if any.\n\n5.6 Considerations for new entrant to soft luggage sector\n\n· Consolidation of hard/soft sectors.\n\n· Demand estimation (on the basis of travel patterns, etc.)\n\n· Price aesthesia (Backup with Household Income data)\n\n· The 3 ty pes of customer equity how far are each satisfied?\n\n· On the basis of the above, frame pricing objectives.\n\n7.1 primary considerations in Moulded Luggage sector\n\nGist of points 2 to 4. Bring in current market data in terms of size, trends, demographics, etc. (ICRA)\n\n7.2 Primary considerations in Soft Luggage sector\n\n Arrive at strategies depending on the above matching explain downsides and risks associated.\n\nPossibly come up with a brand proposition, its likely positioning, advertising, USP, distribution, all aspects to expound the practicability of our recommendation.\n\n· Conclude with estimate of size/share/ pelf/other benefits to accrue by applying recommended strategies and justify. TALKING OF THE FUTURE.. rant Blah. QUANTIFY THE GAINS.\n\n· presentation of how the 3 types of Customer blondness are satisfied/created and how far?\n\n· Adaptation strategies Discounting, Psychological, Promotion, Marriage Season, etc.\n\n· Possible Competitors reactions a nd how to fend off rather in a tabular form very very objective and concise.\n\n· Definition of Luggage and scope of our study\nIf you want to get a full essay, order it on our website:

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