See description Research Paper Example | Topics and Well Written Essays - 750 words

See description - Research Paper Example Medicare furnishes healthcare program to help such disadvantaged financial situations of the elderly U.S. residents. The workforce pays taxes to the government throughout the employment period. This accumulated money of the individual in the form of taxes is given back after 65 years of age independent of their current working status. While, the Medicaid delivers healthsecurity net to necessitous and vulnerable population, and are executed by individual State separately. Medicare’s senior enrollee can also be a part of Medicaid. Medicaid enrollees can avail additional cost benefits over Medicare for prescription drugs, diagnostic and preventive care, and eyeglasses (Nolo ®, 2010). The recipients of Medicare and Medicaid can overlap. In such cases, the entitled enrollee of Medicaid offers financial help for Medicare deductibles and the Medicare premium. As the global, political, social and environmental factors are charnging at fast pace, each federal program is facing ongoing challenges.These challenges are carried over and entire health care system is trapped into vicious cycle. Financing of Medicare as well as Medicaid is the most emerging issue due to corollary effect of general aging of society, economic recession, and unemployment. Managed care is the major health service program subsequent to the arrival of Medicare to reduce the cost of health care services for patients. Managed care plans are health insurance plans frequently involves unreasonable limits on visits with health care providers and medical facilities. But it no longer is viewed by most employers and federal and state governments as the primary means by which health care costs can be brought under control due to vested interest of individuals in America’s health care delivery system (Boyle & Callahan, 1995). Managed care system is connected with several legislative acts because of which it drew into controversy to give best service in the interests of patients. The clinicians,

Psychology ,research methods ,Qualitative Methodologies Essay

Psychology ,research methods ,Qualitative Methodologies - Essay Example The research will help to explain the behaviour of children suffering from Attention Deficit Hyperactivity Disorder. It will also help in identifying the behaviour patterns of children having ADHD. It is very important to understand the problems children are facing at home and at school and this research will help parents and teachers identify behaviours that are observed in children diagnosed with ADHD. Teachers and parents are the two people who spend the most time with children so if they are well versed with their understanding of the problem children can be better treated. Behaviour identification is the best way of identification of ADHD in children so this research will help teachers and parents in identifying children diagnosed with ADHD and this can help in early treatment of the disorder. Attention Deficit Hyperactivity Disorder is a development disorder and children suffering from this show hyperactivity with attention problems (Zwi, Ramchandani & Joughin, 2000). Infrequent and impulsive behaviour is also a consequence of ADHD (Biederman, J. 1998). The disorder is generally associated with children because the symptoms are seen when child is 7 to 8 years old but the ADHD also continues to effect people in adulthood. There are many types of Attention Deficit Hyperactivity Disorders. The classification of Attention Deficit Hyperactivity Disorder is done on the basis of behaviours children elicit when suffering from the disease. In one type of ADHD hyper activity is witnessed in children and it is predominant. In second type of ADHD inattention is the major behaviour shown by the children. In another type of ADHD both impulsive nature of children with lack of attention is observed in children diagnosed with ADHD. The main causes of Attention Deficit Hyperactivity Disorder are unknown but scientists believe that neurological problems and genes are responsible for the ADHD in children (Phillip & Mersch, 2010). Other explanations are also given like

7th Record Label Business Plan Marketing Essay

7th Record Label Business Plan Marketing Essay My business plan is to set up a music record label (7th Records) that will be based in Lagos, the capital of Nigeria. It will be a corporation whose major focus will be to capture the very talented but financially handicap artists/bands. 7th record will sign talented but financially handicap local artists/bands within Nigeria and will be involved in every developmental phase required for the success of these artists/bands from music production, promotion to marketing. In a report by Dozie Olamide (Fingers, 2009), it is said that one out of every ten local artist have the funding required for an album production and the existing labels do not make matters easy for these financially handicapped majority who may later end up doing street Rap battle instead of making good use of their talent. This category of artist will be our major target. There are six major record labels presently enjoying 90% of the industrys market share and these labels focus on financially viable musicians for their success (Entertainment weekly, 2008). They also rip off these artist/band by adopting a 50:50 record deal i.e. for every profit made from the CD sales they will have 50%. This has been a way of extortion from artist on the part of these labels. 7th Record will be an exceptional, goal oriented and unusual but sustainable business model for a record label. Our main strategy will be focused on capturing the very talented locals who do not have the finance to produce an album and we will introduce a 30:70 record dealing term. As a result, 7th record will also have an in-house studio that will be run by veterans in music production business. This idea is aimed at producing classy and marketable albums that will not only yield good profit but will also serve as a good means of market penetration. In the Nigeria entertainment industry, there is no laid down pattern for return on investment; your success depends on your strategies. Popularity and Fans acceptance is the determining factor and key element for sales. 7th record will require a start-up capital of $23,580 for the first year. It will be funded by me together with some support from my immediate family members. A breakdown of the financial requirement in presented in the later part of this Business case. 1.1 Start-up Funding 70% of the start-up fund will be from me and the remaining part will be from my immediate family members who are fully in support of this project. Required start-up capital $23,580 Izekor Osagie Lee $16,506 Family members $7,074 Total funding $23,580 1.2 Industry Analysis The Nigeria Music industry is dominated by a few large Record labels that before now enjoy a monopolistic market share (Fingers, 2009). These record labels control over 90% of the CD (compact disc) sales in Nigeria. A report (Fingers, 2009) shows that Kennis music presently enjoy 32% of the market share, Lockdown entertainment 18% Mo-Hit 14% Question mark 12%, Chops record 9%, Hex records 5% and the other smaller labels share the remaining 10%. Most of these record labels take the shot gun approach to market penetration i.e. they sign up a lot of different artist/bands hoping a few will make it all the way to the top. On the artists/bands that gained commercial recognition, there are huge windfalls of profits to be made off them by the record label. The remaining 10% made up of junkyard record labels; rely on the junk local artist to make sales. They rarely get patronage by the popular artist and commercially viable bands which lives them without a competitive power in the Nigeria music industry. It is funny to know their market penetration strategy is based on luck. My findings shows 7th record have a very lucrative market to participate in. Our success in the industry is very achievable knowing we have got a few challenging labels to compete with and these competitors themselves have very weak competitive strategy compared to the strategies we will employ as discussed in the later part of this report. 1.3 Product and Services 7th record will be a Nigeria based record label for a selected group of Nigeria based artist/bands. The label will also house the 7th studios were all music production work will be done. It will operate as a full record label and will provide everything that is required for producing, Mixing, Mastering, promoting and marketing a music album of any signed artist/band. It will also adopt a business philosophy developed by Fred Okundaye (Fred, 2007) which states that for long term sustainable growth it will be more successful for a label to sign up just a few artist/bands and promote them equally than to sign up a bunch and hope one gains commercial success enough to float the rest of the bands. After careful investigation I bought into this philosophy and have chosen to adopt it although it is quit appealing to a few band or artist. It will create room for both 7th label and the prospective bands/artist to adopt an intimate and specialized focus on what the entertainment market wants. Instead of competing with the existing labels, 7th records will adopt a flexible, intimate approach where they concentrate on talented local artist/band. By working with only a few bands at once, 7th record will be able to offer a much more specialized and attentive level of service for their customers. This will be their competitive edge against other labels, something unique. We will enforce the ideology that expression will be the key to producing a good album while hard work will be the key to promoting just a few of them (signed artist/band), as both factor is an essential element that will guarantee success in the entertainment industry. Operations will begin first with the production of compilation CD for the signed artist/band. This CD will feature many different local artist/band. There will be no charge for a band to place a single (a track from their previous album) on the CD. It will be an avenue for creating awareness for these artists/bands before they are finally signed. It is essential to do this because the more popular your artist the better. During the period when this compilation CD is being processed, 7th record will be arranging modalities for networking purposes. Our first target will be local TV and Radio studios. To get air plays for the CD mostly depends on your relationship with the key decision makers at the various stations. 7th records will also be working with major retail outlets developing strong relationships with them so that as some of the bands become popular and consumer interest grow there will be assurance for sales. 7th record will also build relationships with clubs and event companies to provide room for concert placements and gigs for our prospective artists/bands. Bearing in mind that live performance is one major way to win the loyalty of fans and achieve fanfare. After 7th record attains these heights it will become attractive for well known artists to sign up with the label. We will also embrace diversification in our choice of who and what to produce. 7th record will not only focus on one genre of music and embrace diversity in the music industry. We will focus on the key element of improvisation that is found in a wide range of genres. Improvisation is a way of expressing ones self during a performance. Its a way of adding free flow change or spontaneity to a performance. Most times improvisation occurs when a band is playing a pre-defined song and each member of the band deviates from the original laid down pattern to do something that they find interesting at that moment. This is a way to please the crowd during a music performance but care has to be taking else the song can be ruined. Â © Copyright BizTree. 2006. All rights reserved. Protected by the copyright laws of the United States Canada and by international treaties. IT IS ILLEGAL AND STRICTLY PROHIBITED TO DISTRIBUTE, PUBLISH, OFFER FOR SALE, LICENSE OR SUBLICENSE, GIVE OR DISCLOSE TO ANY OTHER PARTY, THIS PRODUCT IN HARD COPY OR DIGITAL FORM. ALL OFFENDERS WILL BE SUED IN A COURT OF LAW. Â © Copyright BizTree. 2006. All rights reserved. Protected by the copyright laws of the United States and Canada and by international treaties. IT IS ILLEGAL AND STRICTLY PROHIBITED TO DISTRIBUTE, PUBLISH, OFFER FOR SALE, LICENSE OR SUBLICENSE, GIVE OR DISCLOSE TO ANY OTHER PARTY, THIS PRODUCT IN HARD COPY OR DIGITAL FORM. ALL OFFENDERS WILL AUTOMATICALLY BE SUED IN A COURT OF LAW.1.4 Competition From my visibility studies I found out about some already existing labels but my focus will be on the major key players in the industry and they are Kennis music, Lockdown entertainment, Mo-hit records, Question mark, Chops record and Hex records. Dozies (2009) article reported that Kennis music presently enjoy 32% of the market share, Lockdown entertainment 18% Mo-Hit 14% Question mark 12%, Chops record 9%, Hex records 5% and the other smaller labels share the remaining 10%. During my investigation I discovered that all six major labels focus on CD sales and they presently employ the 50:50 sharing term for all profit made. One of the up-coming stars PC Dre in one of my interviews described this as a term of extortion by most Nigerian label. He said the 50:50 terms benefit the labels more than it does to the artist/band. 7th record will take advantage of this gap and provide a 30:70 sharing model as against the 50:50 by other existing labels. This will be aimed at market penetration and product attractiveness. Another gap I realized from my investigation was that the major concerts organized by the big multinationals features 80% of foreign artist (vanguard, 2008) because the quality and standard of the available bands seldom meet their own standard for the concerts. This I found to be the inability for these existing labels to fully brand the available talented locals to meet international standard required by such multinationals. 7th record will look beyond the local market and try to penetrate the global entertainment industry but with focus on the Nigeria music industry where it will become a part player. This idea is to match the standard of any signed artist/band with that of their counterparts oversea. To further give a clear presentation of our potential competitor and their competitive strength, a table is presented below in that regard. Competitor Name Strength Competitor Name Strength Kennis music Finance Networking Hex record Finance and club house performance Lockdown entertainment Networking Mo-hit record Finance and popularity Chops record Popularity Question mark Location 2.0 7th records Business Model In order for 7th record to succeed, a lot of sweet equity will be required with little to no revenue stream or profit for the first year. This is very difficult to adopt by most start-up businesses but for any business to succeed in the entertainment industry it has to create attraction for patronage else people wont have the chance to know what you have to offer. In the case of 7th record, it will be useful that these realistic expectations are established upfront and it will not be an unwelcome future surprise. Additionally, the investors (family members) are aware of these parameters and have given the go ahead. I know this will take a lot of effort to pull off, with reasonable expectations up front and the right management to execute on the business model, it will be a reality. Â © Copyright BizTree. 2006. All rights reserved. Protected by the copyright laws of the United States Canada and by international treaties. IT IS ILLEGAL AND STRICTLY PROHIBITED TO DISTRIBUTE, PUBLISH, OFFER FOR SALE, LICENSE OR SUBLICENSE, GIVE OR DISCLOSE TO ANY OTHER PARTY, THIS PRODUCT IN HARD COPY OR DIGITAL FORM. ALL OFFENDERS WILL BE SUED IN A COURT OF LAW. Â © Copyright BizTree. 2006. All rights reserved. Protected by the copyright laws of the United States and Canada and by international treaties. IT IS ILLEGAL AND STRICTLY PROHIBITED TO DISTRIBUTE, PUBLISH, OFFER FOR SALE, LICENSE OR SUBLICENSE, GIVE OR DISCLOSE TO ANY OTHER PARTY, THIS PRODUCT IN HARD COPY OR DIGITAL FORM. ALL OFFENDERS WILL AUTOMATICALLY BE SUED IN A COURT OF LAW.2.1 Management For a start, 7th records will be owned and managed by me together with 8 other staff members I have carefully selected with regards to their functionality. Their duties will be; Manager To manage all human and material resources to achieve the company goal Assistant Manager To assist the manager in decision making and to work in the managers stead in an event of unavailability Secretary To handle all administrative duties Accountant To carry out all financial obligations Public relation personnel To run logistic assignments and customer care Producer/Studio Engineer For all studio production work Marketing Personnel For all post production work ranging from promotion to sales Major qualifications are not actually required but experience will be a key employment criteria. Every employee must have the working experience in the business for a period of not less than 4 years. This is because 7th record will focus on veterinary abilities of her employees for the success of the prospective artist/band. It will be a very distinct advantage over competitors. The chain of logistics will be a direct report model where all departments report directly to the Manager or the Assistant when the Manager is unavailable. 2.2 Objectives 7th records aim at becoming the number one record label in Nigeria To provide fair contract terms for the signing of local artists/bands To produce albums that will compete with that of our counterparts oversea To become a household name in the Nigeria entertainment industry within three years. To be the first Nigerian record label to sign foreign artist based on the standard and quality that the label will attain within the next three years. 2.3 Vision Our vision is to produce artist/bands that will become world icons in the global entertainment world. We will produce albums that can be nominated for Grammy as has never been heard of a Nigerian artist. 2.4 Mission Our mission is to bring out the best in local Nigerian artist/bands by providing them with all necessary resources required for quality music production and strong networking for good album sales. 2.5 Keys to Success We will choose promising artists/bands to promote 7th record will work hard to, explore and have fun We will maintain a gradual and flexible approach to profit making. It will be of no importance to sign up too many artists/bands within a specified period; otherwise the effectiveness of promotion will be diluted. 3.0 Company summary 7th record is a start-up corporation that will be based in Lagos Nigeria. The location was so chosen because Lagos is a centralized city in Nigeria. Its easily accessed from all part of the country as compared with other cities. This idea is aimed at market penetration and for competitive advantage as against major competitors. 3.1 Start-up requirements The label will be run in my house for the first year. All arrangement for start will be that for the first phase of the business, 7th record will obtain a license for owning a label from the regulating body and purchase the following; Legal (Licensing) 4 Computers 4 printers Various printed materials Mixer Amps Sound processors Speakers Recording software furniture Air conditioners Start-up Requirements Start-up proposed Expenses Legal $350 Office Stationery $600 Website development $1,200 Insurance $150 Equipments $5,200 Furniture $1,350 Other $230 Total start-up Expenses $9,080 Start-up Assets Cash Required $12,000 Start-up Inventory $0 Other Current Assets $0 Long-Term Assets $2,500 Total Assets $14,500 Total Required $23,580 Start-up Funding Start-up Expenses to fund $9,080 Start-up Assets to fund $14,500 Total Funding required $23,580 Assets Non-cash Assets from Start-up $2,500 Cash Requirement from start-up $12,000 Additional Cash Raised $390 Cash Balance on Starting Date $12,000 Total Assets $14,500 Liabilities and Capital Liabilities Current Borrowing $0 Long Term Liabilities $0 Accounts Payable (Outstanding Bills) $0 Other Current Liabilities (Interest-free) $0 Total Liabilities $0 Capital Planned Investment Izekor Osagie Lee $13,500 Family and Friends $10,080 Other $0 Additional Investment Requirement $0 Total Planned Investment $23,580 Start-up Expenses $9,080 Total Capital $14,500 Total Capital and Liabilities $14,500 Total Funding $23,580 4.0 Market Analysis Nigeria has a population of over 120 million people and record shows that at least 85% of this figure patronizes music whether directly or indirectly (Entertainment weekly, 2009). The key factor that controls Market share in the Nigeria music industry is CD sales and Fan loyalty. 7th record will channel her strategies to gaining strong relationship with most record stores and consumers/Fans at live shows. Since these market segments are the main source of revenue in the industry, a clear visibility studies shows that they are also the means of market penetration. 4.1 Market Segmentation Record retailers- They have direct link with the end consumers through the selling of CDs. 7th record has indentified the need to build a cordial relationship with Tee Jay the major record retailer in Nigeria. This will create a channel for the marketing of our signed artist/band without fear of pirating. Consumers at Live Concerts- This segment have the greater market penetration power as it has the ability to affect the sales of CD also. It focus on Fans at live concerts. The number of people at a concert determines the revenue that will be generated from ticket sales. They normally purchase the CD of the bands they are viewing while at the show. 7th record will ensure that her signed artists/bands are well groomed for live performance. The concept of improvisation and meeting the expectation of their fans will not be taken for granted at any level. Fans are attracted to bands that keep the stage rocking. This will be an ideology that will be a watch word for our prospective Artist/Band. Market Analysis (pie) 5.0 Strategy and Implementation 7th record have mapped out ways to leverage the available competitive advantage after careful analysis of the gaps in the way and manner other major record labels carry on their operations as well as their terms and conditions for signing an Artist. We will be more flexible in our dealings with our prospective Artist and provide them with better and more profitable terms. We will also create a vast networking means to ensure wider awareness and acceptance from fans. Lastly, we will employ aggressive marketing strategies were record retailers will be granted better discount for every CD sold as against the percentage given by other competing labels. 5.1 Marketing Strategy 7th record have recognized that sales of CD is fan (consumers) driven so we have arranged for series of tours for our prospective artist/band. This will help to create awareness for their albums. We will development our label visibility through the release of various compilation CDs on selected media houses and clubs. Once our artist/band gains spot light in the industry, the label name will be on the lips of every fan. Gradually the acceptance will shift from the artist to the umbrella (7th record) they are under. In that case 7th record will not only depend on the success of an artist/band like other labels do but on her brand name. Get artist/band prepared for live performance Arrange Tours Gain fan loyalty Release compilation CDs Ensure media and club play Launch individual signed artist/bands personal albums Coddle the CD retailers Arrange for concert fixing 5.2 Competition Strategy One of the challenges most labels face is signing too many artist/band at a time. 7th record will cut down on the number of signings that will be done at a particular period to ensure that the needed resources are available to meet requirement for quality delivery. We will also increase the signing term from 50:50 adopted by the existing labels to 30:70. We so chose to adjust the terms for signing because it will not only boost the growth pace of the financially handicap but also create an attraction to the commercially viable artist/bands. We will take responsibility of the welfare of our artist and give fair attention to every signed artist/band. Unlike some major labels, 7th studio will be free to all signed artist. It will provide flexible studio times where an artist is not compelled to hurry up production to save cost. They will instead be advised to take their time to produce songs of good commercial value. 7th record will organize talent hunt reality shows to assist financially handicap but talented locals. This will be a tool to create more awareness as a start-up business. 5.3 Sales Strategy Our sales strategy will focus on the two market segments. We keep close relationship with affiliated record retailers and provide them with more attractive discounts per CD. 7th record will introduce online CD sales as never been adopted before in the Nigeria industry. The idea will go beyond just downloading to online purchase and delivery. It has been discovered that fans tend to patronize an album more immediately after a concert performance. We will employ this strategy for CD distribution during and after any concert performance. Another channel for generating revenue will be from contract buyout. At some point there will be possibilities for some of our signed bands to receive an offer from another label for the purpose of profit making. These labels will have to pay an amount that will decide upon if such contracts will be considered. As a result all our singings will be patented to avoid breach in contract at any point in time. Our studio will be commercialized to labels or artist/band who wishes to do production work. They will buy studio sessions and pay production fees. Other services would be; Studio time Mastering and Mixing CD production (recording, labeling and max producing a CD) Other assisted services 6.0 Sales Forecast As I earlier discussed, the success of a record label greatly depend on its popularity and Fan acceptance. As a result, a graphical representation will present a clearer picture of my sales forecast. 7.0 Milestone Several procedural steps have been established to achieve all laid down plan. These steps are time framed and responsibilities have shared among the will be staffs. Milestone Start date End date budget Staff responsibility Business plan completion 12/05/10 15/06/10 $0 Manager Label licensing 18/06/10 19/06/10 $350 P.R.O Signing of artist/bands 25/06/10 Open to decision $12,000 Entire management Arrangement for Tours 15/07/10 22/07/10 $0 P.R.O Production of first compilation of CD and Networking with key players in the Media industry and record retailers 01/08/10 31/08/10 $1,250 Producer, and P.R.O Promotion and marketing of music albums 02/09/10 continuing $6,200 Marketing personnel Arrangement for Live concert performance 08/09/10 continuing $0 Entire management 8.0 Monitoring and Evaluation After the successful establishment of 7th record label, every operation will be under little or no supervision as a result of this fact, before employees are absorbed they will go through an interview where they will be asked to sign an agreement stating their employment will be held on the ground of result delivery i.e. if for any reason gap is experienced in any department drastic measures will be taken that may lead to a staff member losing the job. This is not a way of acting cruel but to enhance seriousness on the part of our employees.

ICT and Its Impact on an Individuals Work and Personal Life :: ICT Essays

A report into how ICT has had an impact on an individuals working and personnel life For this report I decided to ask my mum how her life has changed since computers became involved daily in life. I wrote 10 questions each with questions incorporated to get a wide view on how it has had had an impact on her life. I asked my mum 'when did you first use a computer, and was it at the workplace or at home?' she answered 'I first used a computer at work because it was part of my new job' I then asked if she went on a course to help learn new skills and did she find it useful as follow up questions. She replied ' no, I wasn't given the opportunity to go on a course I simply had to teach myself it would have been a lot better if I had been on a course though. I then wanted to find out if she was comfortable about using ICT and if she was confident with it. I asked 'Was ICT a big change for you which you didn't really want to take because you found it intimidating, or did you relish the thought of learning new skills?' she answered ' yes I found it extremely intimidating as everyone else in my office new how to work a computer and I felt left behind. People also thought that because they knew I should so I found it very stressful' Next I wanted to know how much exactly had ICT changed her working life I asked if it had and she answered 'after a long time I have started to enjoy using the computer and I find it very useful At work Health and safety is a crucial part of a working place and regulations must be taken seriously so I asked 'how do you solve problems to do with health and safety? Are there any issues you feel strongly about and feel something should be done?' she replied 'I believe health and safety is very important and my workplace feels the same and are keen to address and problems'. I then wanted to know 'if any health and safety issues affected her personally on an everyday basis and what was done about them?' she replied ' no I don't have any they affect me on a day to day basis' Next I wanted to know how ICT helped her at home if it did at all. I wanted to know how often a computer was used for and how frequently if one was owned.

The increasing problem of the destruction of the Amazonian rainforest

In the following essay I am going to describe the increasing problem of the destruction of the Amazonian rainforest. The forest lies in Amazonia, an area of Brazil, so called because of its proximity to the river Amazon. The Amazonian rainforest was once flourishing with growth and teeming with wildlife. However, due to the rapid rate at which the forest is being decimated, few trees will remain for the next generation to perceive. This crisis is so extreme that every day an area the size of Wales is demolished, and in only half an hour approximately half a million trees are pulverised. Already, half the original rain forest has been destroyed. And the reason for this catastrophic abolishment of nature? Money! One of the foremost problems is the construction of huge roads proceeding though the forest and knocking down trees and vegetation in its path. These roads often consist of thousands of kilometres of very basic, primitive, bumpy tracks carved out of the sandy soil. The most prestigious road of its kind is the â€Å"Trans Amazonian Highway. † The roads are built to connect the rain forest with Brazil's major cities, of which the majority are situated on the coast. Although the building of these roads should not contribute to the destruction of the rainforest, due to heavy machinery and the odd careless worker many trees are being damaged unnecessarily. They are cutting down far from the minimal amount of trees possible for the project. The consequence of the Amazonian rainforest being made accessible to major cities is the increasing potential of well established and prospering businesses set to make a fortune for some poor Brazilian families. As an outcome to this are frontier towns comprised from wood extracted and transported from the rainforest. Brazil is home to millions of impoverished citizens. The general domestic standards in homes often consist of no water or electricity and fairly severe food shortages. This poor standard of life encourages many families to move west in search of better conditions in which to work and live. The government issued each family with a plot of land to cultivate and occasionally this would include a house. The poor Brazilians began to rebuild their lives, however, before their land could be utilised it had to go through the lengthy but crucial process of removing all the trees from their plot. To do this they used destructive tools like axes and chainsaws then after to get rid of any remnants of life they would burn it. This was a further problem as many fires got out of hand and lead to major forest fires. After a while it became known as â€Å"slash and burn† Once the land was clear the settlers started to plant and grow their crops, corn, manioc and sweet potatoes to feed their families. Because the settlers had know knowledge of agriculture many wasted time carrying procedures to no effect. At first their crops were productive, however, because there were no trees left to shield the soil from the penetrating sun it soon dried out and the yield sunk into decline. After ten years there was nothing to harvest, so, the settlers packed up their positions and moved on to another plot to start again. After another ten years the same thing would happen and they would move to another plot. Many millions of trees were destroyed in this way. However after approximately thirty years the area the settlers had originally inhabited had re grown, so the people alternated between plots. These people were nicknamed as â€Å"the shifting cultivators. Although this did contribute to destroying the rainforest they were not major destroyers. An additional Contribution to the destruction of the rainforest is the trading of forest land to large companies who in exchange give money to the Brazilians. These companies are not concerned for the welfare of the forests and its wildlife. Their main interest is establishing their businesses so they will become a thriving success. However before they can commence with the construction work the forest trees have to be cleared quickly and therefore the most efficient method of doing this is fire. This process proves fatal to the environment in a wide variety of different ways. Firstly when trees are burned it causes an enormous amount of smoke and consequently lots of pollution. In addition, fire is extremely unpredictable, and depending on the direction of the wind any forest adjacent to the plot of land possessed by the company is under the risk of also being burned. This form of destruction is also far worse for the animals inhabiting the forest, because, unlike the chopping down of trees the animals have a minimal opportunity of survival†¦ early every living organism is slaughtered. The citizens of the forest are also endangered, many people die this way. Beef is currently in considerable demand all over the world; people just can't get enough of it. The poor people of Brazil saw this as a great opportunity to make money and consequently started purchasing large ranches in the rainforest in which to nurture and breed their cattle. However, once the cows have consumed all the grass and vegetation in one field they are transferred to another, this system goes on all the time. In consequence to huge areas of land being trodden on for many years, the soil looses its fertility and therefore no seeds or crops can survive. This system is increasingly being used around Brazil and is by far the biggest and worst destroyer. For years, areas of the rainforest have been destroyed by fire for varying causes. Subsequently, all this pollution is adding to the already horrific situation of global warming. If the pollution of are planet continues at this rapid rate in as little as 100 years many peoples lives could be ruined. Islands similar to Guernsey could be completely beneath the sea. The reason for this future disaster is the gasses which are being constantly radiated off industry and then interwoven in the Earths atmosphere, this consequently forms a warm blanket around the Earth which is starting to melt the ice at the poles, and as the ice melts the sea level rises and starts to flood flat land areas. An as a result of this many farming land will be destroyed and therefore food will become more scarce and prices near exorbitant for poor countries. The situation will be so dyer that the entire country of Bangladesh will be flooded because it is 80% flat land. It is also one of the most highly populated countries in the world. This will impact our lives as well; many areas of the British Isles will become submerged by sea. No country, person or animal will escape the effects of human disregard for the environment around us. Mining is another industry destroying the Rainforest. Large areas of land are dug up by companies wanting to make money from the precious minerals. The types of substances extracted are, tin, mananes, aluminium, iron and copper. Mining is a huge business and there are lots of additional expenses which have to be considered. For example more space is needed to provide the minors with hospitable accommodation, it is also necessary for 1000 km of railway to be dug for exporting the finished products to their required destinations. More lines are being built at an extremely fast speed. As much as 2 and a half km of the track is built a day and therefore it is not the workers priority, how they get rid of the trees and wildlife. All this construction is at the expense of the plants and animals. Charcoal making is a large occupation for many Brazilian citizens. However, because of the pollution it sends into the atmosphere it is adding to the greenhouse affect. The process of making charcoal involves baking the wood in a small mound of earth surrounded by sticks it takes a lot of time, experience and care. Charcoal is in such demand that 4 tonnes of wood only lasts for 4 minutes in a factory. Brazil is home to the 4th largest dam in the world. The purpose of these huge structures (built mostly in the 80's and 90's) is to generate cheap electricity. However, some people say they make more than can be used in Brazil, because the Brazilians don't use many electrical items. The dams function by a series of clever but complicated methods; all rivers start in hills, and therefore flow down the side of the mountain or hill into the sea or a lake. As the water is flowing down the hill inevitably gathers speed and it is this speed that can be converted into electricity by things called turbines. These turbines are comprised of a large wall built across the river. A small amount of water is let through a small gap, but the rest builds up behind the wall building up force to get through the gap. It is this force which generates the electricity; because inside the turbine there is a wheel which is being turned by the force of the water this can then be transformed into electricity. Brazil makes hydro electricity. However, there are many downsides to this method of resource preserving. Firstly due to the turbine a lot of the forest has been flooded by the water which overflows. Many animals have drowned and the smaller species which in future will prove vital in the ecosystem had no chance of survival. Even the lucky ones who were rescued appeared to be suffering. The pollution is so bad that the water has become acid and therefore unsafe. The Brazilians were promised that a certain percentage of profits would be donated to support them, however, this has not been the case. It has turned out that Brazil did not originally have the money to fund this project so they borrowed money from large companies and are still paying it back, with interest! The people in charge of the project it appears have also overlooked some simple ways of making money and at the same time utilising the forest; they could have sold the trees they flooded and in exchange received additional funding. This was an extremely expensive project with what at the end appears to be no final product. The Brazilians can't use all the electricity being generated. The flooding of the rainforest also disadvantages the Brazilian indigenous peoples. The land protected and preserved for them is being also destroyed along with its citizens. All the thousands of natives who inhabit the forest are being endangered because of the different people such as gold miners, forest workers and dam builder's bringing with them new viruses and diseases which they are not immune to and consequently can not fight off. Gold mining is the final thing which is decimating the forests, to extract the gold they blast the banks with powerful water hoses which erode the river sides. They also use arsenic, which is a poison to extract the gold. The water is consequently polluted and the fish inedible. The land becomes toxic and unusable forever. In conclusion, I strongly believe that if this disrespect for one of the most beautiful natural phenomena's of the world refuses to cease, the human race will have destroyed it before we truly recognise what cures and life saving treatment it can offer us. The Amazonian Rainforest is being sabotaged so quickly that unless some drastic action is taken quickly we will never realise the full potential of the forest. There is a lot of controversy and speculation about what to do with the forest, however, I believe the forest should be preserved for one prime reason, and that is the true and rightful owner of the forest†¦ nature.

Frankestein and his creature Evil Essay

He ate the berries and other small fruits that he found in the woods. He is good at this stage because He has seen how He was upsetting the family when He was eating their food; He realised this and started to chop wood to repay the family. He is aspiring to be like the family, He wishes to be friends with them and have friends of His own. There are a series of events, which leads up to the creature becoming resentful and violent. He first saw His reflection in a pond; His gaze laid eyes upon His ugly, repulsive reflection. He could not believe that His creator had made Him this ugly. When He saw the blind Grandfather alone one day, He decided He would approach Him because He thought the Grandfather would be more understanding as he was old and more wise. This was so but when the old man’s daughter in law and Granddaughter returned, they screamed at the sight and the son came rushing home. The son thought the creature was attacking his father and so the son attacked the creature. The creature ran away and did not respond with violence. The creature did not lash out because He thought that if He did it would ruin any chance of becoming friends with the family. Later on in the week he over heard a conversation between the son and their landlord, the son said, â€Å"My wife and sister will never recover from their horror. † After the conversation the creature gave up all hope of befriending the once, happy, joyous and caring family. The family left the cottage out of fright; meanwhile the creature was angry and very upset. He went back to the empty cottage and set the wooden building alight. He watched the cottage burn and He enjoyed it. Later on in the creature’s life He found Victor’s diary which contained notes on how His creator abandoned Him. In the front of Victor’s diary it had His home address of Geneva written in it. The creature was determined that Victor would feel His wrath. He set of to Geneva to get revenge. On His arrival in Geneva, he saw a small boy walking on the same lane that He was on. The creature hid in the bushes and wandered whether he should He reveal Him self to the child. He thought that if the child being young would understand His condition. He decided to reveal Him self. He took hold of the small boy’s arm, He wanted to protect and look after Him. The child screamed, the creature told the boy His intentions, that He wanted to be friends. The boy kept on screaming, He cried out, â€Å"Monster! Ugly wretch! You wish to eat me and tear me to pieces, you’re an ogre, let me go or I will tell my Papa. My father is Mme Frankenstein. † â€Å"You belong to my sworn enemy, Victor Frankenstein. After all the upset He has caused me, I will give Him something to be upset about. † With that the creature picked up the small boy William and throttled Him. The creature gained enormous pleasure over killing William, He had the taste for killing and He wanted revenge. The creature met with Frankenstein in the remote mountainous regions of Geneva, no one around to disturb them. The monster did not attack Victor, he wished to talk; the creature wanted Victor to create another being, a female one this time. Victor was served with an ultimatum, if he would recreate another being they would retire to South America or Victor would feel his wrath, fired by hatred, self-pity and desire for a mate. The creature does have a right to a mate, He will go away and not disturb any one ever again or He will destroy Victor if He does not. Victor has reason not to create a mate, She could be even worse, she has not promised to be good, the creature could hate it, they could come back or they might desolate the world. When Frankenstein was on His death bed, He said, â€Å"Examining my past conduct, nor do I find it blameable. † He feels it is not His fault about what has happened and He feels He had done nothing wrong. He knows He had responsibilities but He ignored them thinking the duties towards the beings of my own species were more important. Victor said He was right about not building a new creature. He says the first one went wrong and killed his friends and family, so He will not create a partner for the creature that killed them. He said it was evil and He had to kill it. The creature is very upset, He admits to killing Victor by leading Him to the icy lands. He asked for forgiveness but He knows it will not change anything. It said He had put up with more anguish than Victor ever had, He had to do it even though he didn’t want to do it. When Victor was about to be cremated on the ice fields, the ice cracked up, the monster swam across and lit the pyre, and He stayed there next to Victor while He burned. I think that Victor Frankenstein was not evil, He was very confused and completely adsorbed in what he was doing, he was sure he was right, wanting to get rid of death, apart from a violent on. The creature was good in that he helped the family in the winter when food was scarce. However he did turn to evil was towards the end of the book after he failed with living with him self, destine to walk alone for the rest of his life. Another aspect for being evil was that he killed his creator; the man he gave him his pitiful life, and his family.

How to Improve Sales at BPC Software

How to Improve Sales at BPC Software BPC’s Problem BPC ventured into the business of providing payroll services to small and medium-sized enterprises. After four years, the business had prospered with an annual return of about $40million. This outcome prompted the business to expand its sales.   The expectation was that the founder would collect over $30million from shareholders after the expansion. However, the attempt failed.Advertising We will write a custom case study sample on How to Improve Sales at BPC Software specifically for you for only $16.05 $11/page Learn More The company witnessed reduced revenues and sales. When the global financial crisis struck, the board of directors discovered a problem in the marketing and sales department because they (directors) did not know their customers’ interests. Hence, they had to deliberate on the effectiveness of getting in touch with their esteemed clients. BPC’s Initial Solution Initially, BPC attempted to grant six month s free service to clients who made a yearly loyalty to the company. The company also introduced various sales incentives to help in fastening its deals. The Research The company collected information regarding the attributes of its clients from its small restaurant stores. Data was collected from annual reports, websites, press reports, and internal financial records. Some of the aspects that were examined during the study include its returns, the number of human resources, and the industry status. The company discovered that the number of personnel directly influenced customer profitability. It was observed that the sales cost was also affected by the selling-cycle length since prolonged cycles existed where more proposals and product advertisement among others things were established. Furthermore, the researchers also noticed that despite the dropping quantity of sales, clients continued pledging their loyalty. Most of them came from the small and medium-sized enterprises. Hypothe ses BPC prepared the following preliminary hypotheses: Mid-sized professional service firms qualify as good clients because they consistently need payroll processing services to outsource such services from a firm such as BPC Firms that are situated in urban areas are good clients because the can easily be accessed and that thorough customer visits can be realized for a particular period Firms that have recorded a prolonged operating history with BPC are excellent customers because their probability to cancel contracts is minute However, a refined hypothesis is, ‘since most of the customers come from small enterprises, hence exposing the company to a high degree of seasonality and elevated default rates, they are not the best clientele Adjustment of the selling model BPC opted to adjust its selling model by focusing on professional firms that had more than 15 workers. It also decided to trade with stable firms that had existed in the business for long. Its new clients now co mprised Certified Public Accounting (CPA) firms because most of them were reluctant in processing payrolls and that they did not mind outsourcing such services.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Furthermore, BPC also modified its sales metrics and incorporated its number of calls it made to its clients. It also rewarded sales representatives who established good deals with customers. Monitoring the performance of employees enabled the company to determine the most qualified workers and/or fire the nonperforming ones. It amended the qualification requirements for sales representative such that it now considered individuals who had a good rapport with CPA firms. For customers who were not ideal, the company decided to use online communication, rather than sending sales representatives. The Results Adjustments that were made by BPC after the research had positive r esults. The rise in sales was gradual in the first six months. Even after reducing the number of its employees, orders kept on rising. Thus, it was evident that BPC found the ultimate solution to its initially decreasing sales volume.