The Use of Metaphors in Business Press Articles

THE USE OF METAPHORS IN BUSINESS PRESS ARTICLES Prep. univ. Daniela D?L?L?U Universitatea „Petru Maior, Târgu-Mure? Abstract Metaphors re deport an key and notable symptomatic of current short letter and financial journalism. Used in this context, they argon no longer comprehend as pertaining exclusively to literature only if rather as vehicles providing new insights into medical specialiser blood colligate terms. The present newspaper aims to highlight some of the most relevant aspects related to the usance of metaphors in product line press articles, since these represent specialist and authentic phone line texts which provide learners with highly specialized trading lexis. It is worth mentioning that the examples provided in this paper have been taken from The Economist. I. mental home side has rapidly become the natural verbiage franca of the business environment. In consequence, alto get under ones skinher those performing in this environme nt: employers, employees, business partners worldwide, etc are in effect(p)y aware of the want for learning English. til now this phenomenon has turned into an issue of great importance to language teachers as well. Learners needfully vary but one of the common necessitate they all share is that of acquiring vocabulary that is common eye in specialist business texts.

In order to enable them to acquire this specialist lexis teachers need to expose students to all mannequin of specialist business texts or to a specialist business context. A considerable part of the look carried out in the field of Busine ss English has focused mainly on the pract! ical aspects of teaching Business English, and thither are kind of many studies on this subject since teachers of Business English rattling teach business professionals (experienced learners) or individuals preparing for a career in the business environment (pre-experienced learners). It is worth mentioning that both categories are implicated in the functionality of the language (Business English) rather than in its...If you want to get a full essay, order it on our website: BestEssayCheap.com

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